BookBeat produces a lot of their creative work in-house, including their playful 'Character hand' visuals. But when they needed to step up the production value and create multiple assets at once for different markets, they brought us in to help.

It began with a focus on updated Character Hands and gradually expanded to include author hands and lifestyle imagery, all supporting the overall visual concept. The goal was to raise the overall production quality with thoughtful styling, improved lighting, custom nail designs, and bespoke iPhone cases that tied into each character’s look. The end result kept BookBeat’s original charm, just with an extra layer of craft and care.