We assembled a lean team — Client Director Maria Bergkvist Vårdstedt, PM Caroline Dagsköld, Copywriter Johan Holmström, and Art Director Karin Frisell—with a clear plan: start small, stay flexible, and scale as needed.

Working closely with Clas Ohlson’s in-house creatives, we combined their brand knowledge with our external perspective. The ambition was to create a concept that felt real—warm, human, and intentionally imperfect.

To bring it to life, we teamed up with Christoffer von Reis and Peter Kydd from von Film. With a skilled production-team, they helped create scenes that felt natural and lived-in, capturing the warmth and authenticity, that was the heart of the concept. And on top of that, a production in the middle of the summer.

The result was a playful campaign inspired by the tradition of Christmas rhymes. We created 15 relatable scenarios, capturing moments from the preparations that start in late autumn and build up to Christmas, each with a little twist.

By keeping things simple and focusing on clear communication, we were able to achieve a lot with a small but relevant team.