noerd

Tone of voice for Frontify social

  • Strategy
  • Copywriting
  • Social Media

Frontify was founded in 2013 with the vision of transforming how teams collaborate on branding projects. When they reached out, they had just undergone a total rebranding. With a new positioning, design, and clear messaging strategy, they had all the elements needed to introduce their new identity to the world. But how to translate the tone of voice into their social media presence was missing.

The creative approach

To help Frontify shape a stronger social media presence, we brought in creative Copywriter Denisse Ariana Peréz. She led a workshop with the brand team focused solely on defining the tone of voice for social.

Until then, their content had lacked consistency. The goal was to set a clear direction—both in tone and structure. Together, we developed a strategic framework with four content pillars:

Bold ideas on creativity and community building – Ideas on how creativity connects people.

Unexpected sources of inspiration – A series highlighting unexpected sources of inspiration from industry insiders.

Industry predictions – Insights into emerging trends and tools.

Brand Visionaries – Interviews with standout creatives doing things differently.

Frontify's Instagram grid before and after the application of our new content system. From scattered to cohesive.

Overview of the new content pillars, featuring interviews, insights on branding and creativity, and sources of inspiration.

Interviews with industry insiders helped shape content for the new pillars. Denisse turned their insights into bold, shareable posts and carousels.

Our work with Frontify was shaped by a flexible way of working, which made it easy to scale the project as new content needs came up along the way. This meant we could keep things moving and adjust as the scope evolved.

We also worked closely with Frontify’s in-house team—especially their designer—to make sure the tone of voice and the copy felt right together with the visual direction. That close collaboration helped us fine-tune the content as we went, and made sure everything worked well as a whole.

Superoffers from BookBeat!

  • Creative Concept
  • Art Direction
  • Copywriting
  • Production

A creative film concept for The Bäär

  • Creative Concept
  • Production

Stay - as part of the city

  • Brand Identity
  • Tonality
Read our stories