noerd

Stay - as part of the city

  • Brand Identity
  • Tonality

Stay offers a simple, modern way to travel - combining the comfort of a hotel with the freedom of self-catering. Guests can choose from a range of stays, from central hotels to high-end apartments, all with keyless check-in, 24/7 online support, and an easy booking experience. Always in prime locations, Stay connects you to the best the city has to offer. Based in Bergen, Norway, it’s built to scale - ready to bring its approach to more cities.

The brand identity draws inspiration from the greetings found on vintage postcards, blending formal geometry with a personal touch. A warm colour palette is paired with a mix of formal and editorial typefaces, creating a grounded, human feel.

The tone of voice is down-to-earth, personal, and direct. The logotype acts as a personal encouragement - written like a signature, to reinforce the brand’s guiding and approachable nature.

“It feels like us — and honestly, we love how it looks. The work Noerd did with our branding gave Stay a competitive edge and a scalable identity.”

—Tor Olav Madland, Founder of Stay

Mino Market - from olive oil to limonata

  • Packaging design
  • Illustration
  • Final art

A relatable rhymes campaign for Clas Ohlson

  • Creative Concept
  • Production
  • Post Production

Character hands for BookBeat

  • Photography
  • Cinematography
  • Production
  • Post Production
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