noerd

Stay - as part of the city

  • Brand Identity
  • Tonality

Stay offers a simple, modern way to travel — combining the comfort of a hotel with the freedom of self-catering. Guests can choose from a range of stays, from central hotels to high-end apartments, all with keyless check-in, 24/7 online support, and a seamless booking experience. Always in prime locations, Stay connects you to the best the city has to offer. Based in Bergen, Norway, it’s built to scale—ready to bring its effortless approach to more cities.

The brand identity draws inspiration from the greetings found on vintage postcards, blending formal geometry with a personal touch. A warm colour palette is paired with a mix of formal and editorial typefaces, creating a grounded, human feel.

The tone of voice is down-to-earth, personal, and direct. The logotype acts as a personal encouragement — written like a signature, to reinforce the brand’s guiding and approachable nature.

“It feels like us — and honestly, we love how it looks. The work Noerd did with our branding gave Stay a competitive edge and a scalable identity.”

—Tor Olav Madland, Founder of Stay

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