FG Leadership transforms soft skills into tangible outcomes, driving real change within organizations. They tackle difficult topics with courage, guiding clients through transformative journeys. Their curiosity and dedication allow them to dive into each company's culture, fully understanding its opportunities and challenges.

As FG Leadership enters a new chapter with Josefine, Ebba, and Lisa stepping into leadership roles, they wanted a bolder identity to reflect their innovative and dynamic approach. This new identity will help the company forward while staying true to the core values established by its founders.

Known for being safe and reliable, FG could push the boundaries with a more inspirational and bold approach. To lead this process, we brought in Nikolaj Kledzik, former Design Director at Kurppa Hosk. With a passion for design rooted in purpose, Nikolaj saw an opportunity for FG Leadership to evolve their identity.

He envisioned vibrant colors, a bespoke typeface, and analog-inspired illustrations—subtly nodding to their hands-on workshop style. This new identity captures FG’s forward-thinking energy while staying deeply rooted in the values that define who they are.