Superoffers from BookBeat!

  • Creative Concept
  • Art Direction
  • Copywriting
  • Production

Back in 2022 when we were just getting started with Noerd, BookBeat was one of the first to link arms with us. One of our very first collaborations was to develop a European film concept — created together with Copywriter Johan Holmström and Art Director Gustav Egerstedt. It was the beginning of something special.

In the search for the right director to make these films come to life, we crossed paths with Peter Harton, represented by Bleck Film in Sweden. With his humour, directness and ability to create stunning films together with his trusted crew, nobody could have directed these films better than him.

The first three films, launched in 2022, were inspired by some of BookBeat’s most loved book genres: Nordic Noir and Romance.

The result: Going from 500,000 paying users back in 2022, to over 1,000,000 by the beginning of 2025.

Expanding the concept

By 2025, it was time to expand on the “Super Offer from BookBeat” films — continuing to strengthen recognition for BookBeat and spotlight their extensive selection of audiobooks.

Working once again with Johan Holmström and Gustav Egerstedt, we explored new narrative possibilities within the Crime and Romance genres. Our creative journey led us to two distinct concepts:

The Crime idea centers around the seemingly perfect American housewife who discovers her husband has been hiding a secret room. The Romance concept pays homage to the 90s indie love story, capturing the emotional intensity of a forbidden relationship between two young lovers. Translated to film — once again in collaboration with Bleck Film and director Peter Harton.